Arch Team

Betsy Branca

Founder / Owner, Aesthetician & Makeup Artist (Rockford - Chicago - Madison)
At an early age I had a keen eye for beauty and ever since have always wanted to make all things pretty. After getting my aesthetic license & working in the cosmetic industry for years, I realized that there was a huge need in the marketplace for a cosmetic boutique that offers services & niche brands in a pretty, inviting atmosphere. Along with my passion for beauty, blowouts and brows, I love interior design, art & people. Every little detail is a piece of me in Arch. When I am not at my stores, I enjoy spending time with my husband Brent & two golden retrievers Wrigley & Roe. I look forward to working with each of you!

As always, "Live Pretty"

Emma Brearley

Co-Owner, Esthetician & Makeup Artist (Chicago)
In 2008, Emma attended Rock Valley College in Rockford, IL to pursue her passion for art, with a focus in painting.  Using her art background and her long-term interest in aesthetics, Emma received her Esthetician license in 2010.  A short year later, she joined Betsy where they ultimately created their vision for Arch Apothecary Rockford, she later became Lead Esthetician and Manager of Arch Chicago. Her thriving clientele is a result of her incredible attention to detail and unique eye for symmetry.

Cera Fass

Co-Owner, Stylist & Makeup Artist (Madison)

With a background in art, Cera grew up in both Madison and Rockford. Her passion for hair styling and makeup artistry brought her to Chicago to study cosmetology. From there, she decided to take her skill set to downtown where she worked at Salon Buzz in Chicago’s Gold Coast as a design apprentice. Her energy for the industry grew when she moved back to Madison to focus on cutting, coloring & above all, styling. She recently became a permanent resident and is living on Madison’s Near West side, and is humbled to be able to spread the Arch experience into Wisconsin!

Wedding Coordinators

Chicago - Rockford 
Alice Brearley
Cara Piper