The Knot, June 2017 - 50 weddings 50 states

Martha Stewart Living, October 2016 - Beauty, The Art of the Arch

"Be sure to see a licensed aesthetician, as most hair dyes aren't designed to be used on the face." says Betsy Branca-Hughes of Arch Apothecary in Chicago.


Glamour, June 2016 - Beauty, Travel Guide 

“Stop any bold-browed local in the Windy City, and she’ll direct you to Arch, where the staff will wax, trim, and tweeze your brows to shapely-yet-full perfection. Or, if skipping mascara appeals, they’re pros at last tinting too.”


InStyle, July 2016 - The City Guide

"This bright shop is a go-to for luxury products from lines like Noodle & Boo, Oribe, and RGB Cosmetics. There’s also a full menu of hair, makeup, eyebrow, and eyelash treatments.”

ISTHMUS - Express Beauty


Madison Magazine


Brava Magazine


Those White Walls - Beauty Must Haves


Style Me Pretty - The Vault


PDub Presents: Holiday Gift Ideas from My Favorite Local Businesses (Madison, WI)


The Not Quite Adult - Getting Beautiful with Arch Apothecary


Timeout Chicago


View From 5'2"

The Peninsula

Arch mentioned on Fox for Mother's Day Gifts- video clip

Arch mentioned on ABC- Red Carpet Looks with Gilt


Daily Candy



Refinery29 Mother's Day Gift Guide


Bretta-tivity Blog

The Knot

Pure Wow


Gift Rocket

Northwest Quarterly

Craze Chicago

Blog: A Pinch of New

Heaven Salon

Blog: Chi Gal Lauren

Chicago Mag

Event with Lurie's Children's & Jenny Patinkin

Neighborhood Parents Network Event

CS Modern Luxury May 24, 2013

DIY Bride



Rockford Wedding Video

Stilettos & Diaper Bags

My Daily Find- Hotel Lincoln Event

Wedding Hair & Makeup

Sassy Moms in the City Event

Looky Tasty- Hotel Lincoln Event