At Arch, there is nothing we love more than making a Bride look and feel her best on such a special occasion! We know that planning a wedding can be overwhelming, but we are passionate about making your wedding day stress-free and strive to make you look and feel as flawless as possible. With our dedicated team of experienced and skilled certified Makeup Artists and licensed Cosmetologists that specialize in Wedding makeup and hairstyling, we know you will feel comfortable, confident, and more beautiful than ever. 

With our wide selection of beauty services and access to the industry's most luxurious skincare, hair, and makeup products, we are sure to accommodate any brides needs or requests. Wether you have an intimate group of bridesmaids, or have a large bridal party, we will create the perfect package tailored to fit your every need. 


Need to Know More?

We would love to answer any questions you might have about our Wedding services. Please contact on of our Wedding Coordinators!


ROCKFORD & CHICAGO // Alice Brearley // 312.291.9750 //

MADISON // Cassie Frey // 608.467.2488 //

MILWUAKEE // Cara Piper // 414.585.0539 //



If you want to see what other Brides are saying about Arch, please visit our Testimonials below.  




"Arch Apothecary was an excellent choice for wedding day hair and makeup! I don’t get my hair and makeup done often so I was a little apprehensive but the girls at Arch worked with me during my trials and made sure I was totally comfortable. The salon/store is gorgeous and the staff is very welcoming. Before the wedding day Alice worked to create a hair/make up schedule for the wedding day, which was extremely helpful for me. Alice was always quick to answer my questions and help with anything I needed. The day of the wedding we did on-location service in the bridal suite – it was SO convenient! My bridal party was able to have breakfast and chat in their PJs as they waited to get their hair and makeup done. A couple of my friends said “I NEVER like my hair when I get it done for a wedding but I love it today!” and all the stylists were very personable. I also referred a friend from work so I now get a free service of my choice, what a great perk. Thank you Arch!" -Carly G.


"I just wanted to send you an email and let you know how amazing of a job the girls did on our wedding day. Can you please let them know that everyone just absolutely loved their makeup? They were so professional and sweet. We were a little behind because people were late and they didn't rush, took their time and still got through all of us and kept calm (unlike me hahaha). I cannot be happier with my choice to go with Arch Apothecary. OBSESSED! THANK YOU FOR EVERYTHING!!!!" -Annie K.


"I just wanted to thank you so much for coordinating our wedding beauty staff. Please pass on the thanks to Emma and the Arch team-- I was so pleased with my hair and makeup, I got tons of compliments, and they're both such lovely, cool people to spend an otherwise pretty stressful afternoon with.  Thanks a million to you all!!" -Julia L.


"Arch did hair and makeup for my wedding and I could not have been happier with the results! Not only was Arch very easy to work with (thanks to the wedding coordinator) and collaborative on figuring out the best "approach" to my day, but everyone was so friendly and I really enjoyed working with them. It was great to do a trial run with both of them, and they did a great job taking into account any specific requests for the day. I also found the price point very reasonable, and appreciated the ability to pick and choose services from their bridal menu." -Natalie F.


"I went to Arch as part of my sister's Bachelorette weekend.  I made appointments for 5 girls for blow-outs and everyone loved the experience. The shop is adorable and as other reviewers have mentioned, they have a great selection of make-up and other products. The blow-out was great and very relaxing and the staff were all very attentive, sweet and knowledgeable.  They even offer you champagne or wine while you are getting your hair done.  All in all, great experience, I just wish they had a location in San Diego!" -Lauren D.


"I was so incredibly happy with everyone's services! You guys were amazing and I will recommend you to anyone getting married in Chicago, Madison or Rockford! Thanks again for helping to make our day so special!" -Jessica L.


"I wanted to write and let you know how wonderful of an experience it was to work with you and Arch Apothecary. Joey, Brooke and the team were so fantastic and so professional. I could not believe how beautiful each one of my bridesmaids looked! And I'm not just saying that because it was MY wedding day!!  Everyone looked gorgeous and most importantly, felt so comfortable with their hair and makeup.
I wanted to send a special shout out to Joey and Brooke for making me look and feel like a million dollars for my big day. I felt beautiful and they both got EXACTLY what I wanted and was trying to communicate, even if I wasn't 100% sure of it myself at the time. I am not sure I ever got so many compliments before! They truly know how to make a girl look and feel her best one of the biggest days of her life and definitely the most time I've ever been photographed, ever. Seriously, I think my cheeks still hurt!  But my make up and hair stayed in place the entire time!!  Not sure how they do it but they were fantastic and lovely and absolutely nailed it. I was a bit in shell shock when they finished up with me and I didn't get a chance to properly express that so please let them know how much I appreciated them. I have already recommended you guys to a few different girls I know looking for hair and make up and I will absolutely be back in the future the next time I need to get glammed up!" -Jamie D. 

"The girls at Arch Madison did an absolutely amazing job for my wedding and I wanted to send my thanks. My entire group loved their hair and makeup and had a great, relaxed, fun time getting ready there on my big day. I will be sure to refer any engaged friends in the area to Arch!" -Kate V.

"I cannot tell you how wonderful you all were and we all were so pleased with our hair and makeup! Thank you soooo much!" Allison L.


"I can't say enough great things about the services Arch provided for my wedding on April 9, 2016. From the beginning, Alice was a great communicator and answered all of my questions. She helped me put together a schedule for the day of for the girls, as well as book my hair and makeup trial around my schedule. We couldn't have been happier with the staff that came to my venue's bridal suite day of. They were fun, energetic, and accommodating, and stayed ahead of schedule! Everyone loved their hair and makeup. Thank you for making this side of wedding planning so easy!" Mary Kate M. 


"My hair turned out better than I had even imagined--Brooke really took my incoherent ideas and turned it into something gorgeous. And I LOVED my makeup--my mom, sister-and-law and sister loved theirs too. Looked amazing in person, looked amazing on photo/in film. Additionally, Lauren and Brooke were so fun to work with and really helped me enjoy the preparation time leading up to the ceremony. I'm really grateful to them and very happy that we chose to to with Arch. I'm attaching some photos here, please feel free to share this note and the photos with them." Lynzie H. 
"Thank you to Arch, Joey, and Anna for doing such a great job coordinating and doing the makeup for our wedding. Everyone looked so stunning, and Joey and Anna were a dream to work with. I am so so happy with the way I looked on my wedding day! We loved working with Arch, and having both Joey and Anna was amazing!"
Maria T.
"My bridesmaids, mothers and I went to Arch for wedding day hair and makeup. They did a FANTASTIC job. The atmosphere is welcoming and beautiful. The stylists did a wonderful job and went above and beyond to make sure we were happy and comfortable. I highly recommend  Arch to other brides and bridal parties. Special shout out to Katie who did a great job on my make up and Haley who did an awesome job on my hair."
Sarah B.